Denim Day is an annual event held in April to raise awareness about sexual assault and violence. The campaign originated in Italy in 1999, after a ruling by the Italian Supreme Court overturned a rape conviction because the victim was wearing tight jeans, claiming she must have helped her attacker remove them. In response, women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Since then, Denim Day has spread globally as a way to show support for survivors and protest victim-blaming attitudes about sexual assault.

 

On Denim Day, we encourage you to wear jeans on purpose, with purpose! Let’s stand together to raise awareness and support efforts in sexual assault prevention and education within our community.